Today’s marketing professional must know how to use data to identify and understand their customers, but also how to synthesize this information with their marketing plans and develop deliverables to track ROI. Â鶹ÊÓƵ’s Dual-Credit Certificate in Marketing Analytics consists of five courses from both the marketing and data analytics degree programs to ensure that students gain a diverse skill set that can be applied to a multitude of job functions.
The marketing landscape is evolving from a product-focused approach to a customer-centric approach and, because of this, employers have acknowledged the importance of data-driven marketing. Marketing analytics is a highly valued skill set for new hires who can extract and analyze the tremendous amount of information now available to marketers.
Marketing analytics has become a central component of many data-driven organizations’ strategies due to its ability to influence company performance and growth. Set yourself up for career advancement by gaining the ability to add value to your organization by directly affecting their bottom line with your new expertise.
This 18-credit Marketing Analytics certificate will help you advance your knowledge and skills for marketing measurement and analysis that can be immediately applied by marketing professionals of all levels. Credits from this certificate program may be applied to a broad range of WilmU degree programs.
Earn this Dual-Credit Certificate and apply the credits to a related WilmU degree program! Dual-Credit ADVANTAGE lets you earn multiple credentials simultaneously — accelerating your education goals and making your credits even more valuable. Learn more about WilmU's Dual-Credit ADVANTAGE™.
Â鶹ÊÓƵ certificate programs teach you the subject-specific knowledge you need to advance in your career or to simply explore a new field. Build skills that can give you greater opportunities in your evolving field today. Many WilmU certificate programs can be completed online or at several of our face-to-face locations!
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